Urbaanite Nashville 2024 Guidebook

CASE STUDY

The 2024 Urbaanite Nashville guidebook features a refreshed brand identity with a new color palette and type family. Both the front and back covers were designed, and the interior layout was created, populated with copy, and meticulously edited. The result is a cohesive, engaging publication that captures the vibrant essence of Nashville.

Art Direction, Brand Identity, Book Design, Print

THE INTENTION BEHIND THE BRAND REFRESH

For the 2024 Urbaanite Nashville guidebook, inspiration was drawn from the vibrant color patterns seen on their Instagram feed. The design features a modern and cohesive look that embodies Nashville's dynamic energy. The Urbanist font, a clean sans serif, is used for titles and paragraphs, while the elegant Instrument Serif Italic adds a touch of sophistication. This blend achieves a contemporary yet classic aesthetic that captures Urbaanite Nashville's essence.

INSPIRATION BEHIND THE DESIGN

This inspiration board guided the creation of the book design. We drew from bold typography, geometric patterns, and vibrant colors to achieve a modern yet timeless aesthetic. The visuals were crafted to be visually striking and rooted in cultural richness, ensuring an engaging and memorable experience for the audience.