UGG
CASE STUDY
TAGS
Art Direction, PR Assets, Print
CREDITS
Maricia Josephs
FORMER HEAD OF PR AT UGG
Chindo Nkenke-Smith
ART DIRECTOR & DESIGNER
MENU DESIGN
Collaborating with UGG on their PR assets was an incredibly rewarding experience. I had the opportunity to design custom cards for influencers, artists, and actors, which were included in PR packages, as well as a beautifully illustrated menu for an exclusive outdoor dinner. Working with UGG allowed me to bring a fresh and organic touch to a brand known for its comfort and warmth, and I’m grateful for the creative freedom and trust they placed in my work.
For the outdoor dinner, which celebrated the farm-to-table movement, I designed a menu that captured the rustic yet refined ambiance of the event. Flowers became the centerpiece of the design, symbolizing the freshness and beauty of the ingredients used. The illustrations were carefully crafted to complement the natural setting, adding a touch of elegance while staying true to the organic theme. The result was a menu that not only informed but also enhanced the dining experience, aligning perfectly with UGG’s commitment to quality and authenticity.
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